Think of your favorite local businesses: the coffee shop around the corner, the restaurant with the delicious food, or that store down the street you always go to for your birthday presents. Chances are, you found them through a search on Google or some other search engine. And that’s because local businesses can benefit a lot from local search marketing tactics.
Basically, local search marketing is the process of optimizing your business’s online presence so that it appears higher in local search engine results. If someone searches for a business like yours, they’ll see your website (or Facebook page etc.) near the top of the search results if you’ve done things correctly.
Local search marketing is a great opportunity for businesses of all sizes. In fact, according to Safari Digital, 97% of consumers searched online to find local businesses, and 62% will disregard a business if they can’t find it online.
If you’re looking to skyrocket your business’s sales, then you need to start using local search marketing tactics. Let me walk you through a few so that you’ll know what to do next with your campaign by the end of this blog.
1. Claim your Google My Business listing
This is the first and most important thing you can do for local search marketing. It’s free to claim your Google My Business listing, and it allows you to control how your business appears in Google’s search results. You can add your business’s hours, website, contact information, and more.
To claim your listing, go to google.com/business and follow the steps. Make sure to verify your business by Google through a postcard, SMS, or phone call. Once your listing is verified, you’ll be able to make changes and updates as needed.
2. Optimize your keywords for local search
If you want to make your business rank higher in local search engine results, you need to be sure your website is optimized for local search. This means including keywords and phrases that people who are looking for businesses like yours would use in their searches.
You can find these keywords and phrases by doing some research online. Tools like Google AdWords Keyword Planner can help you find relevant keywords for your business. Once you have a list of your target keywords, make sure to include them on your website in the title tags, meta descriptions, and throughout the content.
For example, if you own a Korean restaurant, you might want to include the keyword “Korean restaurant” on your website. But you should also include long-tail keywords like “Korean restaurant in Chicago.” This will help you appear higher in local search engine results for people who are looking for a Korean restaurant in Chicago.
3. Create a local landing page
A local landing page is a web page on your website specifically designed for people looking for businesses in your area. This page should include information about your business, such as your hours, location, and types of products or services you offer. You can also include customer reviews and a map showing your location.
To create a local landing page, you’ll first need to make a page on your website. Then, you’ll need to create a Google My Business listing for your business. Once you have both of these, you can link them together. This will tell Google that the local landing page is associated with your business.
4. Publish high-quality content
Google rewards businesses that publish high-quality content. Not only does this help to engage and attract customers, but it also helps your website to rank higher in search engine results.
In order to produce high-quality content, you’ll need to provide valuable information that’s relevant to your target audience. This content should be well written and well-researched, and it should also be updated regularly. You can also share this content on social media sites like Facebook and Twitter to help attract more visitors.
5. Use local directories and listings
There are a number of online directories and listings that can help you promote your business locally. These directories typically include information about local businesses, such as contact information, hours of operation, and product or service offerings.
Many of these directories are free to list your business, and they can be a great way to reach more potential customers. Be sure to submit your business information to as many directories as possible.
6. Be active on social media
Social media is a way to connect with potential customers and stay engaged with your current customers. It’s also an effective way to share news and updates about your business.
There are a few things to consider when posting on your social media account. First, be sure that your posts are relevant to your target audience. Additionally, be sure to mix up your posts with different types of content. Here are some inspirations you can take:
- Photos and videos
Posts with photos and videos tend to be more engaging than those without. In fact, posts with videos have been shown to receive three times as many views as plain texts. There are free online editors like Canva and VEED that you can use to create these visuals.
- Links to articles
Sharing links to articles is a great way to provide valuable information to your followers. Not only does it help them learn more about your industry, but it also helps to bring traffic to your articles.
Sharing inspiring quotes is a great way to engage your followers and make them feel good. Plus, it’s a great method to show off your personality.
- Posts about upcoming events
If you’re hosting an event or attending one, be sure to post about it on your account. This is an excellent way to reach people in your local.
- Contests and giveaways
Who doesn’t love freebies? Running a contest or giveaway will surely engage your followers and boost your brand’s visibility. Just be sure to follow the rules and regulations set by the social media platform you’re using.
7. Use local social media sites
Multiple social media sites are specifically designed for promoting businesses locally. These sites allow you to connect with other businesses in your area, as well as potential customers.
Some of the most popular local social media sites include Foursquare and Yelp. Be sure to create profiles on these sites and start connecting with other businesses and customers.
8. Ask customers to review your business
One of the great ways to boost your business’s online reputation is to ask customers to review your business. You can do this in a number of ways, including through surveys, social media, or even paper forms. Make sure you provide an easy way for customers to leave reviews, such as on your website or social media pages.
You can also request customers review your business in person. When they’re finished with their purchase, ask them to take a few minutes to write feedback on your business’s Yelp page, for example. The more reviews you acquire, the better. Use it to improve your business and make sure you’re meeting your customers’ needs.
If you see a negative review, don’t panic. Address the customer’s concerns and try to fix the situation. Apologize for any inconvenience and let the customer know that you’re working to correct the issue. Showing that you’re willing to correct the problem can actually help improve your reputation.
9. Get involved in the community
Another awesome way to promote your business locally is to get involved in the community. This can involve sponsoring local events, participating in charity walks or runs, or simply getting involved in local discussions online.
When you get involved in the community, people will start to see your business as a part of their neighborhood. This can help build trust and loyalty with potential customers.
10. Monitor your results
It’s important to monitor the results of your local marketing efforts so that you can see what’s working and what’s not. You may use Google Analytics to track the number of visitors you’re getting from local search engines.
Aside from Google Analytics, there are a number of tools and platforms that can help you track your progress and see where improvements need to be made.
This tool offers a variety of paid and free options for measuring your website’s SEO performance. It can help you track your rankings, identify keyword opportunities, and analyze your competition.
- Facebook Insights
This free tool from Facebook can help you measure the reach and engagement of your posts. It also offers insights into who is interacting with your content and how.
This tool can help you measure the performance of your social media campaigns. It offers insights into how many people are seeing your posts, how much engagement they’re getting, and which channels are performing best.
Another suite of paid tools that offer a range of features for measuring SEO progress and performance. These include backlink analysis, rank tracking, social media monitoring, etc.
Summing It Up
Local search marketing is a great way to promote your business locally. There are many things ideas can do to get started, including submitting your business information to local directories and getting involved in the community. You can also use local social media sites to connect with potential customers and stay engaged with your current customers. Be sure to monitor your results so that you can see what’s working and what’s not.
This powerful marketing tool can help you reach more potential customers in your area and convert them into paying customers. So start now and see the results for yourself.
If you’re looking for more ideas on how to promote your business locally, be sure to check out our other blog posts. We have numerous helpful articles that can help you get started. Thanks for reading!