Keyword research is a technique to find out words used by online users while searching on the web and usually include those words and alternative keywords on your website to improve your search rank. This helps in achieving more and relevant traffic on your website.
The primary motive of using the keyword research tool is to generate a huge number of words that people find relevant or similar to their content. Let’s understand this with an example:
Suppose a person searches for “making money” on the Google search page. This is a very competitive keyword and has about 5,13,00,00,000 search results which means there is this much amount of websites on the web which have this keyword on their page. Keyword research initiates with searching for the same word and alternate keywords that are relevant to “making money”. For instance, “generating money” is similar to “making money” but has significantly fewer search results which are about 16,80,00,000. Another way is to be more specific like “generating money from a website” which has 7,32,00,000 search results. It will be better to rank based on how specific you are with your keywords.
Top 6 Keyword Research Tools
There are various tools out there that are used by these experts for keyword research. Today we are going to discuss some of these tools which are popular among SEO experts.
KWFinder Web-based Keyword Research Tool
KwFinder by Mangools is one of the most popular keyword research web-based tools out there in the market. It is a very powerful tool that has a user-friendly interface. One of the best features of the tool is Keyword difficulty. This feature will assign a keyword difficulty score to your keyword which tells you how difficult will it be to positioned and search your keyword based on optimization. Also, there is no need to click each and every word to get this keyword difficulty score because in KWFinder it automatically shows the score next to your keyword.
One other major benefit of this tool is that it does not ask you to connect to your AdWords account or other accounts for operation unlike many other keyword research tools available in the market. It is also one of the cheapest premium tools available in the market with 25$ per month subscription. Try now this tool with full features for 10 days.
LongTailPro Keyword Tool
If you are looking for a tool that will provide you the right keywords for your niche blog or website then LongTailPro is your best bet in the current market. It not only helps you with finding the correct keywords but also drives traffic and helps you to easily rank your website on the Internet. It is a desktop-based keyword research tool, unlike KWFinder which is a web-based tool. You may be interested in the full review of longtail pro keyword research tool.
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The key feature of this tool is its simplicity and it doesn’t require any SEO professional to use this tool. It has a rank checker feature that allows you to directly find out the rank of your keyword on popular search engines like google and Bing. If your website has a single earning source with Google Adsense then LTP will be highly useful to you as you can find keywords with high Adsense value which will significantly increase your revenue from your website or blog. It is a premium tool that costs 47$ per month.
SEMrush SEO Software
SEMrush is a competitor analysis keyword research tool which works differently than other tools available out there. It is the first tool that focuses on your competitor’s work and generates analysis which helps you to improve your rank and reach the top position. It audits your whole website in a few minutes and gives you a detailed report in the form of charts and graphs which is comparatively easier to understand.
This tool helps you to interpret the competitor strategy so you can create your own strategy in a better way. This is one of the most popular SEO tools among SEO professionals for in-depth analysis which comes at a pricy cost as it offers different packages where the base package starts at 99$ per month. The more detailed the data you require, the more expensive the plan has to be. Here is the complete SEMRush review.
Search engine optimization can be expensive to put on smaller or non-profitable websites that require a single solution for all the need of SEO tools under one roof. SEO PowerSuite is a bundle of SEO tools that you need to improve your website. Basically, it includes 4 tools in the package:
- Website Auditor – This tool helps you to do a performance audit for your website.
- SEO Spyglass – This is a backlink tool that analyzes all the backlinks on the pages.
- Rank Tracker – It helps you to find new keywords and phrases to bring more user traffic.
- Link Assistant – It is a link outreach tool that helps you to create backlinks to your website.
Get more understanding of SEO PowerSuite here.
Serpstat All in One SEO
Serpstat is a decent light-weight tool with 19$ per month subscription. It has various features including Keyword research from their dynamic database having more than 100 million keywords, Website analysis, Backlink analysis, rank tracker and website audit.
One of the most popular features of the Serpstat keyword research tool is the Competitors graph. It creates a graph to display all the websites which are competing for the input keyword and its related terms. It is not the best tool in the market but it is 100% value for money. If you are just starting out with your website or blog then Serpstat might be the best deal for you.
One of the popular keyword research tools available online which claims to provide the best keyword is WordTracker. We can pluck the most profitable keywords in just a few minutes with WordTracker. It provides a KEI score to your keywords.
This helps you to filter the best possible keywords for the page of your website. It saves all the work on the cloud and you can access it anywhere and anytime. WordTracker has various subscription offers starting from 27$ per month and goes up to 99$ per month based on features. It also offers a 7-day free trial to test it out, here it is.