In this article, you’ll learn how to track your Bing rankings by optimizing Bing webmaster tools to improve your overall SEO. Along with important reasons why you should care about them. while getting more concentrated traffic and attention from Bing SERPs with this step-by-step guide.
Step By Step Process To Check Your Bing Rankings
What is Bing?
Officially owned by Microsoft Corporation Bing is now known as “Microsoft Bing”. Bing is a search engine just like Google where people can look for solutions to their problems or simply find any information they want.
Assuming that you have already used Bing before, the interface is very similar to Google despite the fact that Bing only has around 10% of the search engine market share. It is the world’s second-largest search engine used by tons of users to carry out billions of useful searches per month. So if you also wish to increase your overall traffic and conversions, then ranking on Bing can help you for sure!
How to check your rankings on Bing?
If you are not blogging for a long time then, you may not know that Bing also has its own SERP just like Google. Without much visible difference among both of them, checking your current rankings can be a problem if you are not familiar with using the webmaster tools.
When it comes to rank positions Bing provides completely transparent information regarding your rankings and performance. Unlike Google, you can actually see which keywords are driving more traffic for you, and which piece of content is performing better.
There are many tools in the market that makes your work easy, allowing you to see the rankings data in a more organized format. Raven tools are also one of them, providing Bing rank tracking feature within the SEO suite.
However, there are many Raven tool alternatives out there that can help you with easy Bing rank tracking. But if you are short on budget at this moment then our step-by-step guide can definitely help you!
Step 1: Create an account
First things first, in order to start considering your Bing rankings an important factor for overall SEO. You need access to the Bing webmaster tools which are operated by Microsoft.
Thankfully creating a Microsoft account is completely free. In order to create an account simply visit the official site of Microsoft here. For the next step click on the profile icon to register for a new account, enter the required information and you’re good to go!
Step 2: Navigate your dashboard
The account we created earlier was to make sure you can use the Bing webmaster services without any problem. Now search for “Bing webmaster tools” and log in with your Microsoft account that you just created.
Without a doubt, the interface will feel new and confusing at the first. So it’s better if you navigate through the dashboard. It will help you understand the structure and how to use it in the future. Don’t worry if you are not able to get a hold of it. You can simply go through this Bing webmaster guide to clear everything.
Step 3: Utilizing Bing webmaster tools
After going through the Bing webmaster interface completely, it’s time to utilize the webmaster tools to your advantage. Tools like manual URL submission, Inspecting specific URLs, and Sitemaps will help you gain higher rankings in the Bing SERPs.
In order to start your journey with Bing webmaster tools, we suggest manually submitting your published content regularly. While providing additional information like sitemaps to ensure the site structure and performance for both users and crawlers.
Step 4: Going through the search performance section
Once your published content is indexed successfully, Bing will start ranking it according to the quality and overall SEO score. Not to mention you need to provide quality content with the right SEO implementation.
Open your Bing webmaster tools and navigate to “search performance”. There you will find A to Z information about the performance of your site. You can go through detailed information like CTR, the total number of clicks, Impressions, and process this information easily with a graph.
You can find the rankings for a particular page or keyword below the graph. It will show you the average position, click-through rate, number of impressions for each keyword, and page you are ranking on the SERPs.
3 Major Reasons why Bing rankings are important
There are many people who think that Bing is not worth wasting the time. In fact, the majority of new people who enter the field of blogging are more focused on Google. For example, if someone is interested in beauty and fashion. But don’t know how to set up a beauty blog then it’s obvious they will try to limit their work by focusing on a popular search engine like Google.
However, if you look at the bigger picture as a newcomer, there are certain reasons why you should care about your rankings on Bing. Not to mention it is completely your decision about what type of approach you prefer to utilize when it comes to SEO.
1. Quality Traffic potential
In comparison to Google, Bing is more popular in the U.S and a few top-tier countries. Because in those specific locations Bing is the default search engine for the browsers usually.
Therefore, whenever a person searches for something the results they receive are based on Bing SERPs. This means neglecting the fact that bing has the potential to drive quality traffic can cost you a lot.
2. Lower competition level
Unlike the competitive giant Google, Bing is the second-largest search engine in the world. Then competition will be also high right? But fortunately, the competition is not high like Google.
Hence, it’s one of the reasons why you should pay attention to your rankings on Bing. As it can help you rank for particular keywords much easier.
3. Better for targeted content
Bing allows you to focus on U.S traffic and optimize it for promoting your products and content with higher conversion rates. But for that, you will have to grab your spot in the top-ranking positions.
So checking your rankings on Bing is a necessary factor if you wish to attract a more targeted audience toward your content.
It’s not a wise decision to completely ignore Bing, as everyone is giving more preference to Google. Either in terms of traffic quality or competition Bing has enough potential to help you stay one step ahead of your competitors.
So make sure you use this platform to increase your overall site traffic along with SEO factors. Do share this step-by-step guide with others to help them, and don’t forget to mention any suggestions or questions you may have.