Why to Choose Mailerlite over MailChimp?

Mailerlite vs MailChimp this question is legendary in itself. These both provide the customers free as well as paid services. Both of them provide services better at high costs. There are other companies in the fight but there is a constant rivalry between Mailerlite and MailChimp. There is quite a tough competition between MailerLite and MailChimp.

MailerLite vs MailChimp

What is MailerLite?

The MailerLite is somewhat of an email marketing place that is for small businesses, giving them a huge place that is easy to use. This simple program comes with many features professional email users look for in an EMS. MailerLite grants you the ability to track your email and their statistics. You can see the required figures and charts showing open rates, clickthrough rates, etc. It provides you with the information you need to increase the performance of your email marketing campaigns.

MailerLite Email MAkreting Software for Bloggers

Best uses of MailerLite

MailerLite is best for the people who are:-

  • Small businessmen
  • Solo-entrepreneur or freelancer
  • Bloggers or creative minds
  • The freshers or a beginner in blogging.

History of MailerLite

MailerLite was started in 2005. It is one of the best ESP of all time. People have switched from MailChimp to MailerLite because MailerLite has much better options Here are some of the iconic historic moments of MailerLite:-

  • The MailerLite team speaks approx 12 languages fluently namely English, Spanish, French, Ukrainian, Russian, Bulgarian, Dutch, German, Estonian, Polish, Serbian, and Lithuanian.
  • MailerLite was created by the CEO when he got inspired by a book by Basecamp.
  • The whole team of MailerLite goes on vacation twice a year for 1 week.
  • Several other books are there which inspired the MailerLite like Rework, The 4-hour workweek, Remote and many more.

What is MailChimp?

MailChimp is an online marketing company. It is chosen because of its convenient workplace. Ben Chestnut created MailChimp in 2011.  It automatizes the way of sending the emails. Attractive templates, colorful text and many more all these things you want are all in it. Unfortunately, they were not able to innovate much and eventually, missed the opportunity to become an EMS (Engagement Service Provider). MailChimp consists of 4 different packages for budget sorted people. It has Free, Essential, Standard and Premium having prices $0, $9.99, $14.99, $299.00 respectively.

Best Uses of MailChimp

MailChimp is best for the people who are:-

  • Having a newsletter service that combines with other tools essential for you.
  • Thinking of an all-in-one solution for their eMail sending problems.

History of MailChimp

The most notable thing is Mailchimp is free still they are one of the biggest email marketing service providers in the world. Some points related to the history of Mail chimp are as follows: –

  1. The MailChimp was made out of failed codes of digital greeting cards. The codes were written by Ben for a project but it failed.
  2. MailChimp ranked No. 7 by the Forbes cloud list in 2016.
  3. Initially, the founders were not even trying to make a platform so big we know today. They were simply trying to help their customers to get them the satisfactory services they deserved.
  4. In 2007, the MailChimp became the primary work of Ben Chestnut and Kurzius. They shut down all the ongoing web designing operations to focus on this.
  5. They worked a lot and made their dream come true.

Email Marketing Software Mailerlite and MailChimp What they do

All of these are web-based software that helps people to send emails in a very convenient manner. This helps people in ways like namely:-

  • It makes email marketing messages.
  • It helps in organizing lists of people who would receive emails.
  • Even it sends your finished email messages to the people in the lists.
  • It gives you a review that how many people have opened the email.
  • Email sending process can be automated to reduce human work.

Most people detect it as an easier way to use the platform than sending all the messages manually. Most of the time, by entering the email into a form on the websites, people accept to receive the emails they want. According to the customers, it helps people to conveniently send several messages at the same time

Difference between MailerLite vs MailChimp

MailerLite vs MailChimp, Both platforms do similar work however as per customers they have preferences. MailerLite is a small contender with very attractive prices. Above all, MailChimp, on the other hand, is an 800-pound gorilla when it comes to email marketing. Furthermore, there are several huge differences between these two as follows:-

  1. MailerLite is relatively new when it comes to the world of email marketing, and that youthfulness diffuse throughout its design and features. MailChimp is often the first newsletter tool that springs to mind especially They offer free plans, with which you can send up to 10,000 emails a month to 2,000 subscribers.
  2. MailerLite has a lot of pro’s like free-plan, easy to use and landing page editor. Besides, it has fewer cons like full reporting and advanced automation.
  3. MailChimp however, have pro’s like thoughtful reporting, generous freemium plan, and great template plan. Subsequently, it has a lot of cons like a high-cost subscription plan and limited email automation
  4. The MailerLite is a platform for people who want colorful and creative content for their blogs or podcasts. Besides, Mailchimp is somewhat professional and simpler for people having a higher money range.


In conclusion, MailerLite vs MailChimp, Mailerlite shines in the areas of user experience and simplicity, and it has the most features for small business needs. MailChimp is a perfectly good tool for most English-speaking users, with its ease of use and range of features combined, as well as their free plans. Also, being cheaper than other tools like MailChimp means that there are some drawbacks like the automation is a little thin and spam/design testing isn’t available.  In conclusion, MailerLite does simply better than MailChimp as in free it is providing the best thing to you. Even the paid once are not that costly as MailChimp. People have a very positive attitude towards the MailerLite and constantly shifting from MailChimp to MailerLite lately.

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About the Author: Arvind Panwar

Arvind is a wordpress lover, internet marketer, and content creator. He loves nature photography and is always keen to learn and try new things.

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