Search Engine Optimization (SEO) is one of the techniques used to improve traffic to website by obtaining a high-rank placement in the Search Engine Results Page (SERP) such as Google, Bing, Yahoo, and others.
It goes without saying that your goal, as a content writer is to make your website reaching the top of the ladder. On-Page SEO Techniques cover nearly 50% of ranking factors. It is very important for almost every aspiring blogger to constantly adapt and improvise in a tactful manner to stay on the top. Here are some of the best on-page SEO techniques that you should follow to gain success in your work.
Content Quality Comes First
A website with brilliant content can do great with or without SEO. A website with bad content will not survive with or without SEO keep this thing in mind always. You should always write error-free blog posts with original content and never copy from some other website. An error-free article will also help you to keep engaging visitors. If you will use wrong spellings or sentences you may loo potential visitor. Try to have text to accompany your non-text content. For example, if you post videos on your website try to add a text description as well.
Page Titles and Meta Descriptions
When search engines are reading your pages, among other things, they check the page title, the description of the page, the headings and content. They do it because they need to understand what the page is all about. Write your page title as well as meta description in the best way you can do it so that it helps your rank on the search engines. Search engines such as Google often display the meta description when searched so the better you will write the better will be your ranking.
Content SEO is part of on page SEO and is done by optimizing the actual content for your target keywords. Before publishing a piece of content the first step is to use keyword research tools and do your keyword research. Keywords are one of the most important parts of SEO as the search engines will show search results as per that only. Once you decide on your target keywords, you should create a list of related keywords and use them in your titles, descriptions, headings and page content as well as synonyms of keywords. To make your content more related to broad topics, you need to enrich your content with the main keywords.
Optimizing your URLs is most important for SEO. It has two parts. The first part is URL optimization and the second is the URL structure. URL is the link that would bring viewers to your website. There are several criteria that you must follow to make a perfect URL and optimize it as per your need. The must criteria which you should follow are the length of the URL and the structure of the URL.
An internal link is a type of hyperlink on a webpage to another page or resource. These are very important because firstly, they generate traffic for your website and secondly, they help you to get better ranked on the search engines which is the main motive of SEO. Internal links are also a good way to notify search engines which are your most important pages. This also helps in increasing user time on your webpage. Add internal links when they are useful for your reader and No more than 15 internal links per page.
External links are the URLs or links that transfer the viewer from one webpage to another between two or more different websites. By linking to other high-quality related websites, you increase the trustworthiness of your content and this is good for SEO. Also, Google can use external links as a way to understand more about the topics you are covering in your content.
Page Loading Speed
Today there are millions of websites on the internet and if your website doesn’t stand on the top of the list then no one cares for your site. If the speed of your site is not enough then no one would like to visit your site and eventually which will be bad for your webpage as well as SEO. To force website owners to take speed into account, search engines have officially added speed as one of the known ranking factors. So if you want to rank better on the search engines you need to increase the speed of your site.
The viewers of today’s generation don’t have time to sit and surf the internet on a PC or laptop. Everyone owns at least one smartphone and they do anything they want on it. You must make your website and webpage mobile-friendly so that it can be accessed anytime anywhere as per the user’s convenience. Almost 60% of the searches in Google are now coming from mobile devices.
Update Your Old Content
If you’ve been blogging for some time then you’ve got a goldmine of content in your archives to repurpose. Reposting old content is not a new concept and it is really helpful as well. You must have some really interesting content that went unnoticed as your site was not that famous so why not make that content famous now. While resharing old content, you must keep this point in mind that the new headline should create curiosity in the viewer’s mind but still have clarity about the topic. You can add numbers that attract more traffic that just plain written headlines. By doing this work you can increase your ranking on the search engines which is the main motive of SEO.
Comments And On-Page SEO
Many people believe that with the rise of social media blog comments are no longer important, but they are wrong. Blog comments are still important. Users before posting a new comment will most probably read the existing comments and this is an additional way to increase the time they spend on the page and your website.
In conclusion, the main motive of on-page SEO is to rank higher on search engines and create more and more traffic for your website. The various techniques you should follow to do your on-page SEO are written above and most of them are useful in today’s time. When doing on-page SEO follow all the above to get the best results.