Building an email list for your business can be highly beneficial for you when it comes to promoting products and interacting with your audience. But the problem is when you have a huge list of subscribers and your e-mails are not converting well then most of your resources will go in vain!
The subscriber’s list is one of the most important assets of your business if you use it wisely. There is a proper way of carrying out every task wisely and so does the email marketing! So if you want to learn how to drastically increase your email conversions Then consider reading this article.
Follow These Steps to Increase Your Email Conversions
In order to increase your email conversions, you’ll have to understand your audience’s interest and provide the most valuable information in each of your emails to build the trust between you and your audience.
There are some steps to follow for increasing your email conversions easily and quickly let’s have a look at them.
1. Don’t Be Spammy
In this digital era, everyone is aware of cyber attacks and spammers which is a huge threat for everyone around the world. There are many peoples who use e-mails for stealing the private information of others through fishing and misleading content.
So people are aware of these types of possibilities where most of the product/service promotions lead to misleading content. And they prefer to avoid the emails which come too frequently including promotions.
If you are sending your emails way too quickly on a daily basis then there are high chances that you’ll be blocked by the person receiving your emails. So consider sending your emails on fixed time slots and be as useful as possible in every email you send.
2. Always Provide Value
Frequently sending emails to your subscribers is a necessity but they will convert only if your emails have potential in them. Your emails must be easy to understand and targeted.
So always try to keep your emails as simple as possible but you might need to add some of your own touch in the emails. So you can compete with others in the same market as yours.
The reason behind this process is that you are not the only one who is in this field of market and make money out of it. Obviously, there are many people who are promoting their products also.
Main thing is that if you provide enough value in each of your emails you send to your subscribers. Then a personal relationship will be developed between you and your subscribers.
People like to buy from the people they know and trust well enough. So include the most useful tips, tricks, resources, free E-books, etc. In your emails to make them more valuable to easily increase your e-mail conversion rates.
3. Use Infographics & Helpful Images
Every email you send to your subscribers doesn’t need to be only in text format containing valuable information. Instead, you should always try to add quality and helpful images or infographics related to your niche in the emails.
Including high-quality and useful images in your emails makes the information easy to understand. If you don’t have any images related to your product then you can ask your affiliate service provider for it by sending an email to them.
In case if your affiliate service provider doesn’t send you the images and other supporting content. Then you can easily create the images and easy to understand infographics related to your products. You can use the image editing tools like CANVA which are available for free to use and comes with lots of amazing features. It also includes lots of ready-made templates to use.
Another resource you can use to simplify your email structure and improve the appearance of your emails is that using the email designer service provided by email marketing software like Convertkit.
It will take care of your email’s structure and positioning of the images and other content. So your emails will go directly into the inbox of your subscribers and increase your conversions.
4. Give Proper Information
The main reason behind sending the emails to our subscribers can be anything but our main priority is to always focus on providing proper information which is easy to understand and useful to the readers in some way.
For example, if you own a blog related to health and fitness. Then you can send tips about how to be healthy, how to lose weight, healthy diet tips, etc.
But if we complicate the information too much and change the topic of promoting our product in between the email then these types of emails will not convert well.
So always try to send the best possible piece of content you have. This will improve the engagement of the audience. And more people will read your emails because they are easy to understand.
5. Using Follow-Up E-mails
If you are in the affiliate marketing field and using email marketing software to promote your products, like most of the peoples then you would be familiar with follow-up emails.
Most of the people won’t buy anything from you when you send an email at first. Because in order to build the trust you will need to provide value and more value with each and every email you send.
After they have started trusting you as a professional or a brand then your conversions are going to increase for sure. Because now as you promote any product of their interest they will most likely buy it from you.
For achieving this the best way is to use follow-up emails. Follow-up emails are easy to set up and build a psychological connection between you and the readers.
Because you send them emails related to each other on a fixed period of time. (which you can schedule easily by using an email marketing software like Convertkit)
By sending follow-up emails you can promote your products in each of your emails. And there are more chances that someone will buy your product.
While performing the process of email marketing you can get no results from your emails even if you have a huge list of subscribers.
But using the proper methods and providing value. It will help you increase your conversion rates and sales easily in any niche you are working in.
If you found any useful information in this article then please share it with others to spread the knowledge. And don’t forget to comment on any suggestions in the comments section below.