SEO ( Search Engine Optimization ) is the second most critical element for running a successful fashion blog. Doesn’t matter either you are running a fashion blog or any other niche. Because when you are competing with some huge companies and tough competitors, reconsidering your overall SEO performance is a must.
Therefore the best way to do this is to run a quick SEO checkup for your fashion blog, Pointing out every SEO drawbacks your fashion blog may face in the future. It will help you a lot in terms of improving your overall SEO.
How to Fix Your Fashion Blog Seo
Here we are going to discuss the 10 most common reasons why your fashion blog SEO is broken and how you can fix them. Most of them are very easy to fix, yet if you are dealing with serious SEO problems it could take a while.
Problems that are affecting your traffic and audience reach can be troublesome if you are not dealing properly with them. Following are the possible reasons your fashion blog SEO is broken and you are not able to achieve the expected growth in a decided time frame.
1. Low-Quality Link Profile
Maintaining a quality link profile while serving engaging content to your readers, is very important. However, many newbie bloggers choose the wrong methods for creating backlinks. And result in lowering their site’s overall link profile quality.
Unlike other SEO elements, you may have a hard time fixing a low-quality link profile on your own. Instead of randomly spamming your URL everywhere, we recommend you focus on quality over quantity.
2. Targeting Wrong Keywords
Keyword targeting and proper keyword research require experience and patience. Whereas if you are targeting the wrong set of keywords, then the chances of ranking your content in the top positions are meager.
Instead, we recommend you perform proper keyword research to avoid targeting, unbeneficial keywords. Using a powerful keyword research tool like mangools or raven tools with detailed metrics won’t hurt you.
3. Using Outdated Strategies
Depending on the SEO strategies that are already working is always beneficial. Unfortunately, many fashion bloggers follow outdated SEO strategies. Resulting in hurting their site’s overall performance and SEO.
Staying updated is everything in the fashion industry and it doesn’t sound good to pursue the old methods. Improve your knowledge regarding blogging and different strategies, to stay one step ahead of your competitors.
4. Poor Marketing
If you have started a new fashion blog recently then, it’s essential to promote your new blog everywhere. After publishing a few outstanding blog posts, you should try gaining enough social media followers to support your back.
In order to achieve a stable and targeted audience group for your fashion blog, you have to perform marketing and promotional activities on any level possible! As most of the new fashion bloggers fail to get enough attraction compared to others, because of poor marketing strategies.
5. Improving Site’s User Interface & Appearance
Whenever someone visits your fashion blog for the first time, an easy-to-navigate and understand user interface can attract anyone. So if you are using a theme or any template for your current fashion blog that doesn’t provide such features then we highly recommend going for a better theme.
Likewise, if you keep it short and simple your fashion blog may get more visitors than you ever had. You can use popular themes like Divi or Genesis for quickly updating the complete UI of your fashion blog with additional widgets and features!
6. Choosing A Very Competitive Niche
Starting a new fashion blog on a budget is easy with the right guidance, but choosing a very competitive niche can bring you trouble!
So instead of jumping right into something very competitive, start with targeting a narrow audience having specific interests. In this way, you can eliminate the possibility of facing other professional fashion bloggers. Making it easier for you to share your thoughts and content in a less competitive environment.
7. Understanding Your Target Audience
SEO is not limited to technical terms and strategies, no doubt they play an essential part in the process. But understanding your target audience is more important.
If you can attract your target audience and provide the desired content regularly, worrying about SEO will be an option for you! The better you understand your audience the easier it will be for you to implement SEO tactics for accurate results.
8. Missing Quality Content
Quality content is the main attraction for any blog, if you are not providing enough quality content you are not optimizing your SEO to the fullest.
To make your fashion blog grow quickly publishing the content that readers want is a very effective technique. Because if you are performing on-page and off-page SEO properly, the lack of quality content on your blog will make it harder for SEO elements to produce better results.
9. Follow Recent Trends
Many bloggers start a fashion blog but forget about the basics that are required for making any fashion blog successful.
The fashion industry doesn’t stop for anyone, so if you wish to keep up with others following the trends in the market can give you an upper hand over others. As a successful fashion blogger, you should be able to analyze the situation while following recent trends. So you can provide the best possible content and information to your precious readers.
10. Ignoring The Penalties From Search Engines
The majority of new fashion bloggers try to rank their blogs quickly in the SERPs. As a result, most of them end up getting critical penalties from the search engines like Google and Bing.
However, it’s not the same for everyone because the bloggers who proceed step by step while maintaining the quality of the content will get ranked in the SERPs naturally. You can use SEO tools such as Semrush or Raven tools for dealing with such penalties and increasing the pace of growth for your fashion blog.
Handling a new fashion blog and keeping your audience up to date with the latest trends requires a lot of time and effort for sure. Yet if you know how to start a successful fashion blog on a budget, the process may seem less complicated compared to starting a new blog completely from scratch. Share this useful information with others, and let us know if you have any queries or suggestions in the comments section below.