Making your blog successful is not easy nowadays.

Someone who wishes to make their way through the top has to face overwhelming competition.

No matter what niche he/she chooses, you’ll have to develop different strategies and learn to deal with your competitors.

However, competition isn’t the only thing that you need to take care of!

Because if you are looking forward to generating a persistent income out of your efforts.

Then you have to think in a much wider sense and pay attention to certain other factors.

That can help you better understand your audience and prioritize the tasks.

should you avoid using google analytics to improve site speed?

All of these statistics are generated automatically while you keep publishing new articles, readers keep interacting with your blog.

But how you can capture these small changes and analyze them for future improvements?

To monitor these changes accurately and get the most out of them, the majority of the bloggers use analytical tools available in the market.

Unfortunately, not all tools provide the same quality and features.

Because many people claim that using these services can reduce the performance of your blog.

In this article, we have covered a popular analytics tool from Google.

So let’s get started and find out using Google analytics is good or bad?

What is Google analytics?

Google Analytics is one of those popular analysis platforms that provide accurate monitoring and analysis services for free.

Unlike other paid platforms that require a subscription to monitor your blog’s data and provide you the exact information needed.

You can sign up for a Google account and start monitoring your blog right away!

The product you are going to use is powered by Google, so be assured about the security.

How do analysis platforms work?

Google Analytics is no different from other analysis platforms you see in the market.

As the methods and countermeasures used for performing accurate monitoring of any blog are the same for every platform.

There is not much difference in how analysis platforms work when monitoring your blog.

Whether it’s catching the number of organic visitors and their details regularly.

Or measuring your performance over a fixed time frame like weekly, monthly, or daily.

All of these processes take place automatically at any analysis platform, to drive accurate information that can be useful in the future for the owner.

Connecting your blog with analysis service

For successful monitoring and scaling your blog with analysis services.

You need to connect your blog with the particular analysis service.

So the platform can start monitoring your content and performance without any problems.

To do that, you have to embed a small piece of code with your blog.

Usually, it’s recommended to place it in the header section so the connection phase won’t face any issues.

In this case, we’re using Google Analytics, so visit your analysis dashboard and look for the block of code to copy.

After successfully copied, go to your blog’s theme file and paste the code after the tag.

You can simply use the find ( Ctrl+F ) to find the tag in your file.

Once connected successfully the analysis service will start receiving data from your blog.

Is Google analytics slowing down your site performance?

With the recent updates introduced by Google, it’s possible that using Google Analytics can negatively affect performance.

Depending on the core web vitals of your blog, the Google crawlers decide the performance and quality of user experience provided on your blog.

So the Google will start ranking your content based on these factors soon enough.

Not to mention that using Google analytics along with your blog will have a huge impact because of certain reasons.

But does using Google Analytics actually slow down your blog? Let’s find out!

1. Affects your privacy policy

Usage of any third-party service for constant monitoring and processing of user’s data keeps the privacy at risk of many people.

Google Analytics is such a third party service that store and process the user’s data while performing analysis activities on a website.

So it’s obvious that for using such services you need to update your privacy policy for the blog.

Because your readers have the right to know about the type of data you collect and store when they try to interact with your blog.

And it’s your responsibility as a successful blogger to keep everything transparent and easy to understand for your readers.

2. Has a huge impact on the performance

Again, if you embed any extra code along with your blog, then it will take place every time someone tries to access your content.

The piece of code you use for connecting your blog with the analysis service is loaded along with your blog.

When the content starts loading on your visitor’s device, the tracking process takes place and data is monitored automatically that increases the loading time.

And affects the overall performance of your blog.

Suppose your blog is fully loaded in 1.3 seconds normally, then after using Google Analytics the loading time may increase.

The analysis code may generate extra load on your blog and corresponding elements in some cases.

Resulting in lower efficiency and poor performance.

3. Requires constant monitoring

Another requirement for making the most out of Google Analytics is proper monitoring.

Without constant monitoring of your statistics and performance reports generated by the service, you can not do any improvements to your blog.

In case you are using this service for a long time then you may be already aware of this.

You have to keep a close eye on the changes in performance and traffic, which can be time-consuming for many bloggers.

Worst case scenario can be that you’re not familiar with the information and data provided by the service.

Because if you can not process the analysis data, then implementing any necessary improvements won’t be easy for you.

4. Overwhelming data at once can be confusing

Using Google Analytics for the first time can be confusing.

As you are not familiar with the dashboard and several features combined together in one place.

Understanding the basic working of the service is mandatory if you want to get the most out of it.

Each data chart has its own importance, showing different metrics and information.

You need to use each of them to better understand your audience and their requirements.

Traffic Channel/Source

The traffic channel provides detailed information regarding the different traffic sources. Allowing you to prioritize your focus on a specific audience group for better conversions. It will help you understand the traffic sources and which of them have more potential.

Referrals

If you are working hard on creating quality content then people will love to share it. And when people do share your content you start getting referral traffic automatically. Use this data to find out your best source of referral traffic.

Demographics

Getting to know your audience is important, but what if you can filter your audience according to their demographics? You can use this amazing feature to figure out what type of people interact more with your content.

Behavior data

If you don’t serve what your audience actually needs then chances of your blog being successful are very low.

And analyzing the behavior and actions of your readers play an essential part in deciding them.

Using the behavior analysis data from Google Analytics you can, make accurate choices for your content presentation.

Conversions

Conversions are rather tricky to notice when your blog is receiving tons of traffic.

Thankfully you can go to the conversions section to get a detailed report for any conversions made through your blog.

Whether you’re doing affiliate marketing or email marketing both require attention to summarize your conversions.

5. Comparison with alternatives

After realizing that using Google Analytics actually slows down your blog, you might be already searching for alternatives right?

Well, it’s common because it’s better to abandon something when it starts hurting your progress.

No doubt there are many alternatives for Google Analytics, which can stand head to head with Google.

Because the research data and services provided by these analysis services are pretty accurate!

For a low amount of fee, you can enjoy these professional monitoring and analysis services for sure.

Wrapping up

According to recent reviews of Google Analytics, there is a high possibility that it can make your blog slow down.

But as long as the service is free of cost and providing such detailed metrics, many people won’t mind using it.

Yet there are many bloggers who wish to surpass their competitors at any cost. So investing some extra few bucks for better performance is normal.

Overall Google Analytics is a great analysis platform we must say!

But if you’re looking forward to turning the tables on your competition then we won’t recommend using it.