What is CTR? How to increase it from the SERPs?

There are plenty of blogs that provide high-quality and informative content, but still don’t get enough organic visitors. Because ranking higher in the SERPs doesn’t guarantee that your blog will start receiving tons of organic traffic every day.

What Is CTR How You Can Increase It With The SERPs

As there are many other SEO and ranking factors that are responsible for the amount of organic traffic you receive. And CTR is also one of them, Which can make you lose a lot of quality traffic if not optimized the right way. Lower CTR can increase your costing for paid advertising as you’re struggling to get traffic for your content.

Thankfully we have collected some of the best and proven methods to help you overcome this problem. So let’s find out what is CTR? and how you can increase CTR from SERP? in detail.

What is CTR? and proven methods to increase it with the SERPs

What is CTR?

Click-through rate ( CTR ) is an SEO metric closely related to the organic traffic interaction with your content in search engine result pages. In simple words, it is the ratio of clicks and impressions a particular page from your website receives. Whenever your content is displayed in the SERPs.

However, CTR hugely depends on how many people are clicking on your page that is displaying in the search engine result pages. Later it is divided by the number total number of searches initiated for that specific search term. To put it simply it works like this,

Clicks ÷ Impressions = Actual click-through rate of your content

In this way, you can easily calculate the average click-through rate for your different articles.

How to increase your CTR from SERPs?

If you are one of the newcomers in the blogging industry then learning about CTR improvement will help you a lot. In terms of increasing the overall SEO for your website. Affecting your overall performance and ranking factors, a lower CTR is not a piece of good news at all.

Dealing with this issue as quickly as possible can save your site from, losing the keyword rankings and other perks gained till now. But how you can actually increase your dead CTR quickly? Don’t worry, as we have provided some proven methods to increase your CTR in less time!

1. Write compelling headlines

Headlines are like the first impression is the last impression term. Because when a person searches for a term their primary focus goes to headlines of the search engine result pages. And if your headline isn’t powerful enough to convince them to believe that, they’ll get what they’re searching for. You can not expect any clicks on your pages, even if they’re ranking high in SERPs.

So instead of using simple headings, try to come up with compelling headlines. Headlines that can grab the attention in one glance, and make the audience curious about your content. You can simply go through the headlines of the top 10 results to figure what works for everyone.

2. Increase your rankings

It may seem like a bit of obvious advice, but having lower rankings for your target keywords can push your content below others. Resulting in a lower CTR even if you are providing quality and in-depth content.

Hence, increasing your overall SERP rankings is a must. Because once your published posts are displayed in the higher positions of organic results, people will start noticing your content and possibly click more on your articles instead of your competitors.

3. Identify your content with the lowest CTR

We recommend you start with identifying the piece of content with the lowest CTR first. As wasting more time on content that is already optimized enough isn’t a wise choice. Therefore, try to prioritize such content before going through all of them. It can help you overcome the shortcomings caused by the lower CTR content much quicker.

4. Using A/B split testing for headlines

You can actually use split testing when it comes to choosing the best headline for your efforts. Split testing can be done to compare the different versions of a headline for the same topic. Allowing you to decide which one performs better and brings more organic visitors to your site with an increased click-through rate.

A/B split testing can be done automatically with the right tools, or if you’re still experimenting we suggest relying on the google search console and manual testing. While you can also choose paid SEO tools that provide you advanced features and split testing features.

5. Meta description optimization

Once someone is attracted to your headline, the next thing to get their attention is the meta description. Writing meta descriptions in 2021 may sound pointless, as Google rewrites them most of the time. But providing accurate meta descriptions can help you get more clicks for sure. As it tells the searcher what to expect from your content, and what kind of information he/she will actually get inside the post.

6. Descriptive URLs usage

URLs play a critical role in deciding your CTR and overall SERP rankings. Instead of relying on the generic URLs used by default, we highly recommend writing descriptive URLs for your content. As people tend to click more on the results with a focused URL more.

Writing descriptive URLs will also help in creating strong signals for search engine crawlers.  So whenever the crawling process is done, your descriptive URL is considered better than similar content with a short URL. resulting in higher rankings for your published pages.

7. Include the right keywords

Keywords play an important role in supporting both on-page and off-page SEO. Yet many people often overlook the importance and then regret it later when their content isn’t performing as their expectations. So try to include your target keywords in the URL, Headlines, and meta descriptions to allow the search engines to scan your content and categorize it easily.

8. CTR improvement with social media ads

Optimizing social media platforms for paid promotions is one of the most popular marketing strategies. Used by many professionals, social media ads can help you a lot with increasing your CTR. And the sole reason for that is social media ads target those people who are already interested in your brand/business. So they’re more likely to click through your ads seeing it frequently on their news feed!

9. Using Google tools

CTR monitoring and improvement requires accurate tracking of your site performance. With individual performance data of your live content, getting rid of a lower CTR is more flexible. What can be better than getting the right tools for the job, free of cost from Google! You can use Google Analytics and Google search console to easily identify the content with lower CTR. And plan your strategy accordingly to improve it with the right methods.

10. Implement structure formatting

Featured snippets are very flashy when it comes to displaying query results. The majority of people won’t even scroll down to check for other results if there’s a clear-cut answer available at the top. So aiming for a featured snippet spot is obvious for anyone who wants more organic traffic with a higher CTR.

If you find featured snippets in the SERPs related to your focus keyword, try to imitate the content formatting according to the featured snippet result. Because once your content is featured as a snippet, your CTR can literally boost ten times more compared to the normal CTR.

Final words

Optimizing your content for better CTR can save you from expensive marketing charges. As you get free targeted traffic, your traffic and conversions will hike automatically! No doubt it will require some effort and time, but you’ll start seeing the results later.

So make sure to go through the proven methods we have discussed within the article. To improve the overall CTR for your pages and entire website while climbing up in the SERP ladder. Feel free to comment down any query or suggestion, and do share this information with others.

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