15+ Practical Ideas & Tips To Improve Your Beauty Blog in 2021

If you are planning to start a beauty blog or already running a beauty blog, then you may know how hard it is to come up with beauty blog ideas.

There are thousands of beauty bloggers online. It has become very hard to stand out from the crowd.

I hope you known that there are hundreds of beauty tips available online. But, most of them are irrelevant and you can take advantage of it. Thus, I have curated the best ideas and tips for your beauty blog.

Ideas and Tips for your next Beauty blog post

If you haven’t started your blog yet, here is my complete guide on how to start a beauty blog.

List of Top 12 beauty blog ideas and tips for a smashing beauty niche blog in 2021

In such a competitive world, it is important to build an inspiring blog. Otherwise, people won’t visit your blog regularly.

If you are struggling with the traffic and don’t have many blog visitors, Here is my list of ideas to generate traffic on your blog.

In this article, I am going to help you by providing some of the tips which you can use for your beauty-related blogs.

I hope these beauty blog ideas and tips will take your blog to the next level.

1. Focus on Writing Guides

Most beauty bloggers focus on writing makeup tutorials. Makeup tutorials are great. But, there are tons of makeup tutorials available on the internet.

If you are a new blogger, then it is already hard for you to rank your blog. Thus, you must avoid writing too many makeup tutorials on your website.

Instead of writing tutorials, you can focus on writing guides. It is the best method to attract new readers to your blog.

Always write unique and original content and try to write a long guide. This will help you in ranking your articles related to beauty blog ideas on Google.

You can write on different niche subjects like the best food to stop hair fall. If you are running out of blog post ideas here is my guide for beauty blog post ideas.

2. Mention Affordable Products in your Tutorial

Most beauty bloggers use very high-quality makeup products. This high-quality makeup may be perfect for them.

But, it is not great for the wallet of your readers. People who have a fixed budget also want to try beauty products.

So, to promote affiliate products on your blog you should also mention affordable beauty products just not the expensive only. This will help you in winning the trust of your readers.

Most beauty bloggers only focus on reviewing expensive products. Thus, you can easily shine by writing beauty blog posts on affordable and low-cost products.

3. Upgrade your Blog Design

Every reader is going to see your blog design before reading your content and it is important to leave a lasting impression on your reader.

If your blog has an outdated look, then you will lose the interest of your readers.

Thus, you must invest some money in buying paid themes. There are thousands of beauty blog themes available on the internet. You should try or buy a theme that suits your blog style.

Many people also use free domain names. It is difficult to rank such domains on Google. Thus, you must buy a .com domain from any provider like BlueHost. This will help you in making a recognizable brand.

4. Using E Mail Marketing

Whether it’s a beauty blog, food or traveling blog using E-mail marketing is always beneficial for any type of blog.

If you are not familiar with e-mail marketing here is an overview, it is basically collect e-mail addresses from your readers and then send them emails.

You can read here about Email Marketing here. I have collected and compared some of the top email marketing tools, so visit here to know about the best email marketing tool.

You can use these email addresses to directly contact your audience and provide any useful information or product promotions you want.

But make sure to avoid spamming ads in their inboxes. Eventually, they will unsubscribe from your email list if you do so.

5. Make Video Tutorials for Your Blog

Youtube is the best platform to build your audience. Most beauty bloggers have their own Youtube channel.

You can create makeup video tutorials for your followers and viewers.

Make sure that these video tutorials are easy to follow. You can also embed these videos on your blog.

This will also help you in creating multiple sources. This is one of the most popular beauty blogging ideas used by many bloggers.

6. Use a Faster Theme

When you are starting out in the field of blogging you may not understand the importance of fast loading and easy to navigate theme.

However, it’s considered one of the most important factors for making your site’s SEO more perfect.

You can use the Genesis theme which comes with lots of different features and really fast loading speed.

Even if you have high-quality images on your beauty blog the genesis theme will customize your blog according to the best possible solution to make your site load faster than ever.

7. Effective Search Engine Marketing Tool

If you want to become a successful beauty blogger in 2021 then using an effective search engine marketing tool is mandatory.

However, using a powerful SEM tool is not free because if you want to use the features the pro bloggers use then you have to pay.

Here I have made a complete list of all the best SEO tools, it will help you to decide which one is best for you.

But it’s not necessary to use paid SEM tools because when starting out it’s possible that you don’t have enough money for investing inexpensive tools.

In case if you do have money to make your blog successful then we would recommend you go for the Mangools tool which is available with the lowest cost at $29/month and have a lot of features.

8. Reliable And Fast Hosting

No doubt you are working really hard in creating the most useful and informative piece of content for your precious audience.

But without a fast and reliable hosting service your blog will suffer when dealing with a large number of readers at the same time.

As for the solution to the problem you will have to find a cheap and reliable hosting provider that can easily handle a huge audience visiting your blog every day.

Without a proper hosting provider you may be losing your precious readers.

I suggest you go with Bluehost hosting service which is used by millions, available at $3.95/month.

9. Connect with Your Audience

The next most important aspect of beauty blog ideas is to connect with your audience. You must have a connection with your audience.

Hence, you should always try to be yourself. Don’t try to imitate any other famous beauty blogger.

You should also read and reply to your reader’s comments. This will help you in creating a relationship with your readers.

Try to use your blog for answering your reader’s struggles. If your reader wants to know something, then you must try to write a blog on that topic. This will also help you in coming up with new blog posts.

10. Skin Problem Solutions Attract Readers

Most people are suffering from skin problems. They want to know how to solve their skin problems. Thus, you must write articles about common skin problems. This will help you in attracting even reluctant readers.

Skincare is a very active niche and one of the best ideas from beauty blog ideas.

You can attract thousands of new readers by writing about skincare. Try to provide unique solutions to your readers.

You can write an extensive guide on skin problems and how to solve them. Spend your time finding solutions for skin problems. After that, write a perfect guide on how to solve such problems.

11. Guest Posts are Still Relevant

The easiest way to grow your blog is by accepting guest posts from other bloggers. It is always difficult to come up with unique ideas. Thus, you can always let other people write for your blog.

But, don’t ask guest bloggers to write about their expertise only. Ask them to share personal techniques with your readers.

This will help you in winning the trust of readers. You can also ask guest bloggers to share their guest post with their readers.

12. Hire Freelance Beauty Experts

If your blog is small, then you can hire freelancers to get more beauty blogging ideas.

This investment will save a lot of your time. Instead of writing articles, you can focus on promoting your blog. It is hard to write good articles.

Thus, hiring freelancers is always a good investment. You can use Fiverr to hire freelancers.

13. Inspire your Audience by Featuring Beauty Transformations

Everyone loves reading transformation stories. These transformation stories can inspire your audience to follow your beauty blog.

You don’t need to write your own transformation story. Be creative and find people who are willing to share their stories.

You can write about their transformation journey on your beauty blog. This will help you in winning the trust of your readers.

14. Don’t Focus on Offering Beauty Tips Only

Before starting a beauty related blog you should choose the perfect niche. The beauty world is already heavily saturated.

There are thousands of beauty blogs on the internet. Thus, it is important to focus on a specific niche only. Most beauty bloggers only focus on offering beauty tips only.

To rank on google and increase search engine traffic you should try something different.

It is important to select a specific niche first. For example, you can launch a blog on Japanese or Korean beauty. Millions of peoples are following the Korean beauty trend. Thus, you can create a strong following by writing on this niche.

Once you have found the perfect niche, you should learn about SEO. You can use keyword research tools to find low competition keywords. So that you can easily rank your content on the first page of Google. These were all the important beauty blog ideas which you should follow.

15. Flexible Photo Editing Software

When posting useful information daily on a beauty blog you may have realized that most of the popular beauty bloggers have very high-quality pictures within their blogposts.

Actually, they are made to resonate with their content and make the blog more attractive for the readers.

But how can you create such stunning and high-quality images for your beauty blog?

You can use photo editing software like Photoshop, Adobe products or canva some of them are available for free but if you really want to learn photo editing like a pro then going for the paid software will be the best choice for you.

16. Working With Agencies Or Companies

If you are working on your beauty blog for a long time then you might have received some business inquiries asking for paid promotions on your blog. However, you will only receive them when your blog is popular and starts receiving good traffic daily.

But if you are looking for a partnership and some additional help then working with agencies and beauty companies is a really good idea.

Because whenever you are dealing with a third party like an agency or company you will learn lots of things about the corporate world.

You can work as an employee or handle a company’s blog by yourself in exchange for a good salary at the same time.

17. Avoiding Harmful Advertising Contracts

When your beauty blog starts receiving a good amount of traffic on a daily basis many third parties will approach you for paid promotions in terms of banner advertising and other promotional activities. But there are pros and cons to everything.

For a small amount of money, you should not start displaying any type of ads on your beauty blog that is not relevant to your content.  Try avoiding any adult promotions and the type of advertisements that will be harmful to your beauty blog.

Here is my blog post on how to make money with your beauty blog.

Do proper research on the company first and if you think the offer is worth giving a try go for it. Always prioritize the advertisers who are more into the beauty industry so it won’t look spammy for your readers.

18. Building Network With Other Bloggers

For being a successful beauty blogger in your life the most important thing you have to do is build a network with like-minded people around you.

Now you might be thinking that how will they help you? After all, they are your competitors, right?

Yes, but not all of them, because if you start interacting with other beauty bloggers you will be able to gather more useful information and tactics about how to grow your beauty blog and scale it for passive income.


The concept of beauty keeps on changing so I think beauty bloggers will never run of ideas.

But, first, you need to find a perfect niche for you. This will help you in creating a unique identity.

Try to create unique and creative content for your blog. This will help you in gaining a loyal audience.

You can use the above-mentioned beauty blog tips to attract new readers.

Hence, the people who are already making money from their beauty blogs will be a huge help for you. Whenever you face any type of problem in the successful journey of your beauty blog try to get in touch with them.

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